INFORMATION & Knowledge Sharing

PAMS Salon is a program that shares different information on Performing Arts and vitalizes exchanges and interactions between market participants. During our FORUM, we will mainly discuss International Cooperation and Audience Development. In our OPEN TALK, we will be hosting open networking & discussion sessions between festivals, venues, and artists who will participate to collaborate with this year’s PAMS.

PAMS Salon: FORUM

Sharing information or trends in the performing arts sectors in Korea and around the world

FORUM 1. [Towards A Sustainable Performing Arts Sector]Current Tendency and Changes in International Relations and Cooperation

This forum explores the inbound and outbound programming directions of high-profile festivals and performance venues worldwide, major market trends, and policy changes in global cultural exchang.

Date 10.11.(WED) 12:30 ~ 13:40
VenueJCC Art Center Concert Hall

Name		Affiliation and Position	Nationality
Moderator	Yena Kang	Team Lead of Performing Arts International Development Team, Korea Arts Management Service	Korea
Panels	Frédéric Mazelly	La Villette, Artistic Director	France
	Adjjima Na Patalung	Bangkok International Children’s Theatre Festival (BICT Fest), Festival Director	Thailand
	Hyeri Kim	Wooran Foundation, Producer	Korea
	Youngsun Cho	Seoul Street Arts Festival, Director of Programming	Korea

FORUM 2. [Towards A Sustainable Performing Arts Sector]

The second forum will discuss the strategies to involve more diverse future audiences. Part 1: We are going to investigate examples of audience development and marketing strategies from global festivals, venues, and institutions. Part 2: From the perspective of data analysis and arts marketing, we will also share insights and categorize different audience types through data statistics to discuss how to apply this information to audience development.
* Part 1: International Audience Development Forum, Part 2: Korea Performing Arts Box Office Information System Data Forum(KODaF)

Part 1. Different Concepts of Diversity and Future Audiences

Date 10.12.(THU) 12:30 ~ 13:40
VenueJCC Art Center Concert Hall

Name		Affiliation and Position	Nationality
Moderator	Inhye Jeong	Team Lead of Performing Arts Data Team, Korea Arts Management Service	Korea
Panels	Heidi Wiley	ETC(European Theatre Convention), Executive Director	Germany
	Ian Leung	Hong Kong Arts Festival, Senior Programme Manager	Hong Kong
	Yoahen Kim	Doosan Art Center, Executive Producer	Korea
	Hyungjun Cho	Ansan Cultural Foundation Ansan Arts Center, Manager of Programming Department	Korea

Part 2. [KOPIS X PAMS] Audience Development Methods By Non-Audience Type

Apply

Date 10.12.(THU) 14:00~15:30
VenueJCC Art Center Concert Hall

Name		Affiliation and Position	Nationality
Moderator	Seonho Shin	Assistant Professor of Economics, Ajou University	Korea
Panels	Yumi Kim_	Kstat Research, General Manager	Korea
	Jean Kim	LG Arts Center, Head of PR/Marketing	Korea
	HeeKyung Song	CREDIA & Club BALCONY, Managing Director	Korea
	MinKyung Cha	Korea Culture & Tourism Institute, Research Fellow	Korea

※ Simultaneous Interpretation (Korean-English) will be provided during PAMS Salon forum sessions.
※ Programs and attendees are subject to change.